{"id":6455,"date":"2023-03-31T15:28:00","date_gmt":"2023-03-31T15:28:00","guid":{"rendered":"https:\/\/numerique.vamtam.com\/?p=6455"},"modified":"2023-03-31T15:28:00","modified_gmt":"2023-03-31T15:28:00","slug":"digital-marketing-for-small-businesses-an-introduction","status":"publish","type":"post","link":"https:\/\/visbalcapital.com\/es\/2023\/03\/31\/digital-marketing-for-small-businesses-an-introduction\/","title":{"rendered":"Marketing digital para peque\u00f1as empresas: una introducci\u00f3n"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6455\" class=\"elementor elementor-6455\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c6af1bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c6af1bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23983278\" data-id=\"23983278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45eadd2e elementor-widget elementor-widget-text-editor\" data-id=\"45eadd2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En la batalla de contenido de video de formato corto versus contenido de formato largo, solo uno puede ganar... \u00bfverdad? Bueno no exactamente. Crear videos para su negocio es una forma comprobada de aumentar el compromiso con su audiencia. De hecho, puede aumentar las tasas de conversi\u00f3n, las tasas de clics (CTR) de correo electr\u00f3nico, la asociaci\u00f3n de marca y la participaci\u00f3n de la audiencia. Pero la pregunta no es si debe usar videos de formato corto o largo para su marca. As\u00ed es como debes incorporar ambos en tu estrategia de video marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df53a77 elementor-widget elementor-widget-heading\" data-id=\"7df53a77\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h4 class=\"elementor-heading-title elementor-size-default\">Contenido de video de formato corto frente a contenido de video de formato largo: definiciones<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1936a0cf elementor-widget elementor-widget-text-editor\" data-id=\"1936a0cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La diferencia entre los videos de formato corto y de formato largo es simple: los videos de formato corto son cortos y los videos de formato largo son largos. Para ser m\u00e1s espec\u00edficos, los videos de formato corto suelen durar menos de 10 minutos, mientras que los videos de formato largo superan esa marca de 10 minutos. Ver\u00e1s muchos videos cortos en las redes sociales (aunque puedes usar este formato en otros canales). Target, por ejemplo, utiliza este formato de v\u00eddeo en Instagram para publicitar sus productos.<\/p><p>Por lo general, ver\u00e1 videos m\u00e1s largos en el sitio web de una empresa o en YouTube. El proveedor de hospedaje de videos y podcasts, Wistia, usa videos de formato largo para educar a su audiencia sobre el costo de la producci\u00f3n de videos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b38aeae elementor-widget elementor-widget-heading\" data-id=\"3b38aeae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Una breve historia del video marketing<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55dd6d87 elementor-widget elementor-widget-text-editor\" data-id=\"55dd6d87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Desde principios de la d\u00e9cada de 2000, el video se ha disparado como un m\u00e9todo para construir relaciones con las audiencias. En 2005, por ejemplo, YouTube era solo un peque\u00f1o sitio de citas por video (s\u00ed, sitio de citas). No era el principal motor de b\u00fasqueda de videos ni la plataforma de redes sociales que es ahora. Tampoco ten\u00edamos TikTok, IGTV, Reels ni la mayor\u00eda de las otras plataformas enfocadas en video. YouTube, sin embargo, es un ejemplo perfecto de por qu\u00e9 es importante mezclar videos largos y cortos. Hasta 2022, los videos largos de YouTube eran el camino. El tiempo que las personas ven videos fue (y sigue siendo) una parte importante de su algoritmo. Solo mire los videos de eventos de una hora que Apple comparte en su canal. Para competir con potencias de formato corto como TikTok e Instagram, YouTube lanz\u00f3 su funci\u00f3n Shorts que limita la duraci\u00f3n del video a 60 segundos o menos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eabcffc elementor-widget elementor-widget-image\" data-id=\"5eabcffc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 09-08-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1686\" height=\"946\" src=\"https:\/\/visbalcapital.com\/wp-content\/uploads\/2023\/05\/pexels-steve-johnson-1044989-copy.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-6600\" alt=\"\" srcset=\"https:\/\/visbalcapital.com\/wp-content\/uploads\/2023\/05\/pexels-steve-johnson-1044989-copy.jpg 1686w, https:\/\/visbalcapital.com\/wp-content\/uploads\/2023\/05\/pexels-steve-johnson-1044989-copy-300x168.jpg 300w, https:\/\/visbalcapital.com\/wp-content\/uploads\/2023\/05\/pexels-steve-johnson-1044989-copy-1024x575.jpg 1024w, https:\/\/visbalcapital.com\/wp-content\/uploads\/2023\/05\/pexels-steve-johnson-1044989-copy-768x431.jpg 768w, https:\/\/visbalcapital.com\/wp-content\/uploads\/2023\/05\/pexels-steve-johnson-1044989-copy-1536x862.jpg 1536w\" sizes=\"auto, (max-width: 1686px) 100vw, 1686px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5632fa57 elementor-widget elementor-widget-text-editor\" data-id=\"5632fa57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ahora, tanto los creadores como las empresas de YouTube se benefician de compartir una combinaci\u00f3n de contenido largo y corto, todo en una sola plataforma. La amplia gama de canales de video marketing significa que su estrategia debe ser flexible. Cada plataforma, ya sea YouTube, Instagram, Facebook, LinkedIn o su sitio web, tiene sus propias mejores pr\u00e1cticas para videos. Elegir crear videos de formato corto o videos de formato largo no es realmente una opci\u00f3n si desea que su estrategia de contenido tenga \u00e9xito en 2023 y m\u00e1s all\u00e1. Tanto los videos de formato largo como los de formato corto tienen su lugar en su plan de contenido. Siga leyendo para obtener m\u00e1s informaci\u00f3n sobre cada tipo de contenido de video y cu\u00e1ndo debe usarlos para su negocio.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272d07b9 elementor-widget elementor-widget-heading\" data-id=\"272d07b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sus canales de comercializaci\u00f3n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728218f9 elementor-widget elementor-widget-text-editor\" data-id=\"728218f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Por \u00faltimo, el lugar donde desea compartir sus videos tiene un gran impacto en la decisi\u00f3n de contenido de video de formato corto frente a formato largo. Como se mencion\u00f3 anteriormente, puede desviarse del status quo cuando se trata de qu\u00e9 tipo de contenido pertenece a un determinado canal de marketing, pero solo si funciona. Algunas plataformas establecen l\u00edmites a la duraci\u00f3n de sus videos. Al momento de escribir esta publicaci\u00f3n de blog, Instagram Reels solo puede durar 60 segundos. Los TikToks tienen un l\u00edmite de 3 minutos. Los videos de LinkedIn tienen permitido un m\u00e1ximo de 10 minutos. En esas tres plataformas, no puede publicar contenido de video de formato largo (todav\u00eda), sin importar cu\u00e1nto lo desee. Si usa videos en sus anuncios, tambi\u00e9n est\u00e1 limitado por lo que ofrece la plataforma.<\/p><p>Cuando est\u00e9 pensando en la duraci\u00f3n de sus videos, aseg\u00farese de investigar primero las plataformas en las que desea compartirlos. Lo \u00faltimo que desea hacer es invertir en un video que no funciona donde desea compartirlo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68476090 elementor-blockquote--skin-clean elementor-blockquote--align-center elementor-blockquote--button-view-icon elementor-blockquote--button-skin-link elementor-widget-mobile__width-inherit elementor-blockquote--button-color-custom elementor-widget elementor-widget-blockquote\" data-id=\"68476090\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.14.0 - 26-06-2023 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote .e-q-footer:after,.elementor-widget-blockquote blockquote .e-q-footer:before,.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote cite:before{content:none}.elementor-blockquote{transition:.3s}.elementor-blockquote__author,.elementor-blockquote__content{margin-bottom:0;font-style:normal}.elementor-blockquote__author{font-weight:700}.elementor-blockquote .e-q-footer{margin-top:12px;display:flex;justify-content:space-between}.elementor-blockquote__tweet-button{display:flex;transition:.3s;color:#1da1f2;align-self:flex-end;line-height:1;position:relative;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-left:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button{padding:.7em 1.2em;border-radius:100em;background-color:#1da1f2;color:#fff;font-size:15px}.elementor-blockquote--button-skin-bubble 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i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-right-color:#1da1f2;position:absolute;left:-.8em;top:50%;transform:translateY(-50%) scaleY(.65);transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#f9fafa;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#f9fafa;border-left:7px #f9fafa;border-style:solid;padding-left:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cSolo recuerda que puedes probar diferentes duraciones de video hasta que encuentres lo que funciona mejor: el punto ideal. Preste atenci\u00f3n al rendimiento de su video y aj\u00fastelo hasta que vea el \u00e9xito\u201d.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CSolo+recuerda+que+puedes+probar+diferentes+duraciones+de+video+hasta+que+encuentres+lo+que+funciona+mejor%3A+el+punto+ideal.+Preste+atenci%C3%B3n+al+rendimiento+de+su+video+y+aj%C3%BAstelo+hasta+que+vea+el+%C3%A9xito%E2%80%9D.&amp;url=https%3A%2F%2Fvisbalcapital.com%2Fes%2Fwp-json%2Fwp%2Fv2%2Fposts%2F6455\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">P\u00edo<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d89055 elementor-widget elementor-widget-heading\" data-id=\"60d89055\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contrate a un equipo de expertos en marketing para que se encarguen del proceso de investigaci\u00f3n y creaci\u00f3n de videos por usted.<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f177d75 elementor-widget elementor-widget-text-editor\" data-id=\"2f177d75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>El hecho de que algo haya funcionado para un tipo de video no significa que siempre funcionar\u00e1. Su estrategia de video marketing debe ser flexible y ajustarse a los comportamientos de visualizaci\u00f3n de las personas para obtener el m\u00e1ximo impacto.<\/p><p>\u00bfListo para aumentar sus ingresos con Numerique? <a href=\"\/es\/ree-audit\/\"><strong>Obtenga una consulta gratuita para impulsar su negocio.<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In the battle of short form vs. long form video content, only one can win\u2026right? Well, not exactly. Creating videos&#8230;<\/p>","protected":false},"author":1,"featured_media":6456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing for Small Businesses: An Introduction - Visbal Capital Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visbalcapital.com\/es\/2023\/03\/31\/digital-marketing-for-small-businesses-an-introduction\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing for Small Businesses: An Introduction - Visbal Capital Group\" \/>\n<meta property=\"og:description\" content=\"In the battle of short form vs. long form video content, only one can win\u2026right? 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